What is link in bio? Simply explained
Link in bio is one of the most common terms in creator marketing. What's behind it?
The basic idea
Platforms like Instagram or TikTok allow only a single link in the profile. A link-in-bio page bundles all your important destinations behind it – shops, social channels, subscription pages.
Why it matters
Instead of constantly changing the one link, you permanently link your bio page and update the content there – flexible and without losing reach.
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